Dive Into Confidence with PHAO Swimwear
Where performance meets style in every wave, poolside lounge, and sun-soaked adventure.
Our Story: Born from Passion
Founded by water sports enthusiasts in Newark, PHAO Swimwear redefines aquatic apparel with technical precision and fashion-forward designs. We craft swimwear that transitions seamlessly from intense training sessions to tropical getaways.
Designed For Your Journey
We serve:
- Active families seeking durable kids’ swimwear with UPF protection
- Water sports athletes needing high-performance rash guards and boardshorts
- Style-conscious swimmers who demand flattering cuts like our D-F Cup tops and cross-over styles
Why PHAO Stands Out
Engineered Performance
Quick-dry fabrics, reinforced stitching, and UPF 50+ protection built into every piece
Inclusive Sizing
From kids’ water shoes to plus-size swimwear, we celebrate all body types
Smart Style
Trend-forward prints with functional details like secure pockets and adjustable fits
Responsible Recreation
Our hybrid shorts and eco-conscious fabrics reflect our commitment to sustainable watersports, because we believe in protecting the playgrounds we design for.
Join thousands of water lovers who trust PHAO for adventure-ready swimwear that looks as good as it performs.
Explore Our Collections